
The Amazon – the largest river, carrying 20% of the world’s freshwater 4000 miles to the Atlantic Ocean.
“But just as the river is always at the door, so is the world always outside. And it is in the world that we have to live.” ―
I was digging out sweats the other day. Up here in north Texas they have seasons. Winter has arrived. Down in Houston we just had two seasons, summer and July. Occasionally a hurricane would pass over.

I noticed the label in my sweats. It was from Amazon. Got me thinking about that brand and how over the years it has colonized my life like a virus. What about you? Are you now floating down that river heading into a mysterious consumer future that may end up who knows where? As I took stock, I was surprised by how much of my life was now spent on that river.
Amazon has rapidly evolved from the book business that began in 1994. It still has its hand in books, but also the commerce of an estimated 600 million other products. Some of the major businesses it now owns include Whole Foods, Ring, Zappos, MGM, and Alexa. Founder Jeff Bezos bought the Washington Post in 2013. He spends about $1 billion annually on his Blue Origin space exploration endeavor. That’s a lot of books to read.
Read any good books lately?
“What really knocks me out is a book that, when you’re all done reading it, you wish the author that wrote it was a terrific friend of yours and you could call him up on the phone whenever you felt like it. That doesn’t happen much, though.” ―
My first encounter down this river was of course with books. Searching and finding every book on my list was never easier. Then, as the retail bookstores disappeared, using Amazon to shop for book bargains (I never buy new books) became very appealing. The annual Prime membership that gave me free shipping and returns was a no-brainer. Nothing is free, you understand. That membership fee gets larger each year.
I recently ordered something extra cute for my granddaughter. Who can resist? Not from Amazon. In hindsight, I think I ordered it from “North Korea.” I’m certain it was a scam. It has taken two months to arrive. The item is not really what was advertised. But I’m stuck with it. Another item from another state is taking weeks to get here. Like a three-legged pony express trotting across the plains. I’ve gotten used to one- or two-days delivery while I leisurely float down the river.
Doesn’t it fit?
Free returns is a fantastic membership benefit for me. I had access to a post office where I used to work – so easy to drop off returns there whenever. Try on new pants when you change sizes, take a closer look at that kitchen gadget, make sure it’s the right toy grandson has requested. So easy to get it delivered in a day or two and then send it back when it’s not right. These days, I take returns to Kohls or UPS, both across the street from the grocery store a few blocks away. I don’t even have to print a label anymore. Thank goodness, my printer has kicked the bucket. Who wouldn’t want to float down a river like this?

When I recently moved to a new address and also changed my email I had my first real river related catastrophe. Accidently, I deleted my account. All my purchasing history, addresses I send gifts to, and the hundreds of items in my “saved for later” stash were all wiped out. I felt like my boat had been overturned mid river and my journey had to start all over. What a mess. We never realize how connected and dependent we have become until it suddenly goes away.
Spending made so easy
What I don’t want to do is wander up and down the aisles at the hardware store looking for some little bolt or special adhesive. All the hard-to-find items I need are easy to locate while floating down this river. Too easy. And if I get it wrong, just send it back. Right now, I have to do as much as I can in the moment or I’ll forget. My strategy is to move items out of my online cart and into my save it for later “pile” – that way I won’t forget. Right now, this is where Christmas presents are held until I can figure out the right choices. These river rides think of everything!
“Do we work for and pay for all this convenience in order to live our lives, or do we live our lives in order to work for and pay for all this convenience?” ―

It’s possible to order grocery items while traveling down this river. I don’t do that. My HEB excursions continue to be an important ritual for me. I do get my special water delivered. During COVID it became impossible to find my favorite flavor. Amazon gets it to me on a regular schedule each month. I never have to worry if it will be on the shelf or not.
The doctor will now see you
My wife struggled for several years organizing and sorting her many cancer-related prescriptions, too many ending up on the floor as she sorted each into the day’s allotment. I felt delivered from bondage when Amazon began to offer a service that organized my doses of senior adult drugs into daily “pill packs” that arrive each month. It’s wonderful. I do admit that I have friends who don’t appreciate the convenience and are mostly shocked that I’m having to take a fistful of pills each day. What’s wrong with you, is the expression I mostly see on concerned faces.

I think I’m over seven weeks of a cold then bronchitis. After week five I decided I needed to seek a medical diagnosis. I’m not that kind of doctor. There are healthcare problems when one gets fired and then moves to a new city, all related to insurance and finding a new doctor. It was early in the morning and I was driving in search of some sort of urgent care clinic. I was in the parking lot of the donut shop where my grandkids get their fix. On the phone, screening options and I “stumbled into the river.” While sitting there in my vehicle, for $29, I was able to get a medical diagnosis over the phone and prescriptions called in to CVS for pick up within the hour. Now, I just had a senior citizen cold, not Gullain-Barre Syndrome. I didn’t have to wait somewhere while sitting next to someone who was bleeding or pay hundreds of dollars as an uninsured transient (that came later). Just a few taps on my Amazon screen. This river ride can be very cool!
“Wisdom comes with winters” ―
Thousands of channels, nothing to watch!
In my new hermit life, I’m watching waaaay too much television. Or at least I have its voices playing in the background. Much of the programming that I watch is on my Amazon Prime channel. I subscribe to others through this channel like Britbox and Acorn. Amazon has music that I play from the television so that the silence is broken around here in my bachelor pad. I like to have Disney tunes in the background when the grandkids and I are playing. Keeps us all singing and dancing and much less frustrated when the Lego creation collapses. I can read the book, listen to it being read to me or watch the movie version – all now while traveling down that same river.
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Now there’s Thursday night football on Amazon Prime. America’s favorite sport is now available here on the river. That means Sundays, Mondays and Thursdays. While soccer is the sport most watched across the globe, football is still the winner here in America. Now Amazon has a piece of that pie. If you can tolerate the big mouth commentator! This bookseller is now also providing coverage for NBA, WNBA and NASCAR.
“If television’s a babysitter, the Internet is a drunk librarian who won’t shut up.” ―
The leisurely float down the river is a uniquely American experience, and there’s nothing laid back about it. We’ve exported our brand of convenience and instant gratification to much of the world.

Technology has made exporting these values that much easier. Technology makes monopolization practical and palatable to the consumer. Pointing and clicking at what we desire has filtered into our relationships, learning, and moral choices. No time to sit and think about consequences, we might miss the next big sale. So, as you put your foot into those pants, take a look at the label. Are there any other rivers you’re floating down without realizing it?
“Ours is in reality an Abstract Value society–one in which things are not appreciated for what they are so much as for what they represent.” ―


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