“People never grow up, they just learn how to act in public.” ―

WHAT’S THE DEAL WITH GUMMIES?
Why all the medications in the form of gummies these days? I thought to myself while working my way up and down the vitamin and supplements aisle at the store. I keep forgetting to pick up a refill for my monthly memory pills. While searching I couldn’t help notice the strange new phenomenon of gummies everywhere. Do we really need this sort of bribery to entice us to take our medicine?
After WW2, the pharmaceutical industry boomed. Think about it. The discovery and distribution of antibiotics and vaccines revolutionized preventive healthcare. The creation of the National Health Service in Great Britain and the FDA here in the U.S. created “runways” for mass distribution and widespread consumption of healthier living (aspirin, Alka Seltzer, cold remedies and allergy sprays) . Now, we’ve advanced to gummies! What’s next?
IS THERE A PILL FOR THAT?

It’s no surprise that the U.S. is the world’s leading consumer of pharmaceuticals worldwide. Acetaminophen is the top selling over the counter medication. Melatonin has now surpassed Pepto-Bismal and Pepcid. People are increasingly having trouble getting and staying asleep. That’s MY new Holy Grail search. Something that will take me past my 2am cortisol spike, wide awake and ready to sound off with the neighborhood rooster! Maybe this is just a function of aging, no more long nights of sleep?
“Care keeps his watch in every old man’s eye,
And where care lodges, sleep will never lie.” ―
All the major vitamins come in a gummy form. The idea is that these are faster to swallow, more pleasant to take and the pleasing experience will make the habit easier to remember. That also helps to sell more vitamins. I just get aggravated having to work the sticky medicine out of my deteriorating dental work. Worldwide gummy vitamin sales are predicted to increase between 2025-30 from 25 to 48 billion. Who would have guessed that gummy supplements were the future?
Does it seem like somethings not right with making the connection between candy and drugs? Actually, it’s not new. Remember those Flintstones fruit flavored vitamins for children? They were introduced in 1968. Those kids are now 58 and chewing down their supplements as gummies.

My team just played the frogs for the 122nd year. One of our most important football rivalries. I had my grandchildren eating frog gummies all week in order to get the mojo just right! I think they ate the whole bag in one day. That shouldn’t surprise me. The mojo obviously didn’t work again this year. Do you think they make gummies to improve coaching?
A PILL FOR EACH DAY

Several national reports reveal that up to 70% of Americans take at least one prescription medication daily. As we age it increases, up to 40% of seniors take five or more prescriptions daily (Medicare data). Our lifestyles cause problems, our longer living cause problems, and our science continues to discover livable solutions. Now, so much easier to consume. The FDA reports that the dietary supplement industry is growing at a rapid rate – a $ 70 billion industry now. There is little evidence that most of these supplements actually work – including the multivitamins and memory supplements I’m taking! Maybe a gummy would work better?
“All the world is made of faith, and trust, and pixie dust.” ―












Kids are so good at finding new friends to play with. But no one has gotten in the habit of asking for names. I’m amazed at the social skills of my own grandchildren (who are all being raised by introverts). Makes me think about the larger world we all live in. If you count it up, we are mostly among strangers all day long. Our service economy has put people everywhere in our daily path. Many on the phone. We were walking to the mailbox, and my grandson asked me why I was always talking to the strangers we passed. I gave a little pep talk about why it was important to speak with others and be friendly (I did not mention living as a shut-in as a probable cause).





